Here at SOS Digital Marketing, we want to help you improve your online business.

We’ve put together the best digital tools that give more effective and efficient marketing solutions.
We use these tools every day and they make life so much easier. If graphic design isn’t your thing but you need to get something done – Canva is brilliant. We use it all the time with striking results.

In fact, most of these digital marketing tools are so good, I don’t know what a lot of businesses would do without them.

What Users Do & Why They Do It

Understand what your users’ experience with insight from their platform. They use real people to test the UX (User Experience) of your website.

Used by E-Commerce Managers, Digital Marketers, User Researchers, CRO experts and anyone who wants customer insight, not internal hunches, to drive their digital priorities.

What Users Do offer:

  • Expertly managed UX Testing or DIY online UX Testing
  • Detailed Analysis & Insight reports
  • Multi-channel, User Research & Full Journey Testing
  • Enhanced Panel Screening
  • Invite your own customers


Optimizely can help you to deliver the best experiences for every customer across desktop, mobile web, and mobile apps. Optimizely offers:
  • Optimisation across the web and mobile apps
  • Targeted experiences for every customer
  • ROI generated in real-time

Smart Insights

Smart Insights offer advice to marketers and businesses to get more from integrated digital marketing – to make the most of the great opportunities and avoid wasting time and money.

They share high-quality Actionable Marketing Advice to help our members develop their business and personal marketing skills using our planning templates, ebooks and online training courses. We believe that a structured, planned approach to improve digital marketing based on analytics and insight gives far better results than a less structured approach.

Joining for free with basic membership means you can access the digital marketing library and they have many resources to access to help further your digital marketing plans.

Create actionable plans and follow the latest best practices to take your marketing to the next level.

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Wix helps you build your own website. You don’t have to worry about CSS or HTML – it’s all done for you – you just have to concentrate on doing what you do best.

You can achieve really great results with Wix without having to know much about web design. Creating your stunning website for free is easier than ever. No tech skills needed. Just pick a template, change anything you want, add your images, videos, text and more to get online instantly.

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Wix Artificial Design Intelligence learns about you and applies this knowledge to create the perfect website for your needs. From billions of combinations including layouts, images, text, contact forms and more, Wix ADI selects the most stunning just for you – creating a one-of-a-kind free website.  


Hootsuite is a social media management system that supports social network
integrations for TwitterFacebookLinkedInGoogle+Foursquare, Instagram, YouTube and WordPress.
Hootsuite lets you quickly schedule messages and easily manage your social accounts. You can also measure your social media campaigns to understand what customers want.

There is a Free, Pro and Enterprise plan – so you can utilise Hootsuite no matter what size your business is.


What would we do at SOS Towers without Canva? If you haven’t discovered Canva yet, get onto it now!

Canva makes design simple for everyone. Choose from hundreds of professional templates to create social media graphics, presentations, flyers, posters, invitations and so much more.

Canva also has a fantastic app to allow you to design top-notch designs on the move!

Quick Sprout

Neil Patel is the co-founder of Crazy Egg and Hello Bar. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. Neil Patel can teach you how to grow your traffic.

Would you like to learn how to improve your SEO score? Quicksprout has a great website analyser. You can check your website with Quicksprout  and the website analyser will tell you your SEO score, speed score, social media impact, back links counter, number of indexed pages, keywords, SEO recommendations, and speed recommendations. You can see where your strengths and weaknesses lie and take action.


Perfect your photos in a snap with the new Snapseed 2.0. This app brings to your mobile device the power and control of professional photo-editing software, previously only available on the desktop. Now, with the tap of a finger, you can retouch, adjust perspective, re-edit and more.

Get it from the app store to perfect your pictures on the go.


When inspiration happens, put it on Paper. Paper is the best way to capture and connect your notes, photos, and sketches. Create checklists, spotlight details in photos, and sketch diagrams with unbeatable speed and ease — Paper is like a wall of sticky notes for everything that inspires you.


Buffer was founded in 2010 as a way to easily schedule tweets. Buffer has become one of the leading social media management tools on the web, helping more than 2 million users connect with their followers every day. You can drive traffic, increase fan engagement and save time on social media.

First, you can write a bunch of posts at one time, choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. You can also attach a photo, video or animated GIF to any of your posts. Second, since Buffer shortens your links for you, they are able to provide more analytics than if you just were to post to Twitter or Facebook directly.

Currently, with Buffer, you can connect to the following types of accounts:
  • Facebook: Profile, Page, and Group (for groups you do have to be the admin)
  • LinkedIn: Profile and Company Page
  • Twitter: Profile
  • Google+: Business Pages
  • Pinterest accounts (On Awesome and Business)
On the Individual Plan, you can connect one account from each of these platforms whereas with the Awesome Plan you can add a combination of up to 10 accounts.


From short lists to lengthy research, no matter what form your writing takes, Evernote keeps you focused on moving those ideas from inspiration to completion.

Easily gather everything that matters. Clip web articles, capture handwritten notes, and snap photos to keep the physical and digital details of your projects with you at all times.

Connect your work with the people who help you get it done. Communicate, collaborate, and share in real-time with anyone in the world without ever leaving Evernote.

Have fast, effective meetings by presenting your work as it evolves. No need to build slides, just one click and your notes are transformed into a beautiful screen-friendly layout.


Gumroad is a platform that enables creators to sell products directly to consumers. Create a product quickly and easily in your customisable storefront. Build buzz with pre-orders or offer a subscription to your series.

Upload files up to 12GB each in any format and bundle them however you like. Create unlimited offer codes for your viewers.

Easily share your film, books, courses and tutorials on social networks, blogs, emails, and your site. From tweets to mailing list blasts, your buy button can be everywhere.

A powerful communications interface, email campaign creation, integrations with fulfilment providers, and easy customer import are just a few of the many features available. Making it easy to sell your product online.

Easily access and visualise important sales data, track conversion and referrals, and seamlessly integrate your products with Google Analytics.


MailChimp is an email service provider (ESP), which helps marketers send bulk emails to clients, customers, and other interested parties. The application is based on the three main tasks of email marketing: manage subscriber lists, build email campaigns, and review campaign reports.

The foundation of great email marketing is a clean, updated list of email contacts, called “subscribers.” When you create a list in MailChimp, you’re prompted to input default information like who your emails come from and how your subscribers got on your list.

After you’ve set up your list, you can add subscribers in three ways:
  • Paste or type in subscriber contact information.
  • Upload from a spreadsheet
  • Import from your CRM (customer relationship management) database
The MailChimp Campaign Builder walks you through creating a campaign, step by step. When it’s time to design your campaign, you’ll find a variety of basic email layouts you can customise easily without having to know HTML. Many of the layouts use a Drag and Drop Editor, which makes it simple to add, move, delete, and style content blocks. If you want to use the same layout again later, you can save your design as a template for future campaigns.

When you’re done setting up your campaign, MailChimp displays all the choices you’ve made so far and alerts you if you missed anything important. You’ll then have the option to send the campaign immediately or schedule it to send at a later date or time.

You’ve clicked Send, but it’s not over yet! A key component of successful email marketing is tracking subscriber engagement so you can provide more of what your subscribers want and less of what they don’t.

The next time you log in to MailChimp after sending a campaign, you’ll see how many subscribers engaged with your recent campaigns right on your Dashboard. You can click over to the Reports section to dig further and to download, share or print specific reports.

MailChimp’s open- and click-tracking tells you how many people looked at your message, which links they clicked, and even their geolocation. Link your Google Analytics account for more in-depth reports, or integrate your e-commerce platform or CRM database to get even more out of MailChimp report data.


Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. Blogger allows its users to choose from various templates and then customise them. Users may also choose to create their own templates using CSS.

Blogger is an easy-to-use and free platform that requires only a Gmail/Google account to get started.

WordPress is a fully hosted service.  You can focus on the content and leave everything else to them. You can even upgrade to a custom domain, like Choose from hundreds of beautiful themes. Make it your own with Custom Design. is a self-hosted version, whose software is available for free at You’ll need to find a host, and perform backups and maintenance yourself. They offer VaultPress for security and backups. Install custom themes or build your own with PHP and CSS. Install plugins to extend your site’s functionality.

WordPress started as just a blogging system, but has evolved to be used as full content management system and so much more through the thousands of plugins and widgets and themes, WordPress is limited only by your imagination.

Find out more about and to see which is best-suited for you.

Google Analytics 

Get the data you need to make intelligent marketing and business decisions with Google Analytics. Available for websites, apps, and enterprise businesses.

Google Analytics is a very useful free tool for tracking site statistics. Google Analytics lets you measure sales and conversions, and also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Delivered on Google’s world-class platform.


Screen Shot 2017-04-14 at 17.39.04   Drip from Leadpages does all your email marketing automation. It’s free for up to 100 contacts – which is a great way to start your email marketing campaigns.

Apply tags, send one-off emails or entire campaign sequences, wait for 2 days until the following Tuesday at 11am, branch with if-then logic, and do about 30 other things…all defined visually using the power of Drip’s automation engine.

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They have 18 triggers and 16 actions in our automation rule builder. Automations can be used to move subscribers in and out of campaigns, apply tags, record conversions, send them to an another application (like a CRM system), and more.  


SumoMe is a suite of free tools that can be used to grow your website’s traffic. The SumoMe tools are easy to install and work on any website.

There are many tools to choose from to help you boost many aspects of your online business.

List Builder

List Builder converts one-time visitors into lifelong readers and email subscribers. You work hard to get people to your site, the beautiful List Builder lightbox makes sure they subscribe to your email list and come back for more!

List Builder’s Smart Mode technology detects the exact moment when a visitors is about to leave. Immediately, a beautiful lightbox pops up asking for the visitor’s email address.

Completely Customizable Design

List Builder gives you total control of the background/button color, text color, text font, and more so you can completely match List Builder to the design of your site.

Get the Word out on Your Content

You work really hard on creating killer content and it deserves everyone’s attention. Connected to over 16 social services (Facebook, Pinterest, Twitter and more), Share ensures your visitors can share your content on their favorite social services.

Smart Share Buttons

Some days people are sharing your stuff via Twitter while other days people want to share your site through SMS. With our Share smart mode we optimize which sharing options are most effective on a per page basis. Smart mode is good, you not having to do anything is even better.